He counted three pairs in his office the other day

The products are pricey, she allows, but she has no complaint about quality or cut corners. (Nordstrom.com lists a pair of women's classic short boots at $154.95.)"One of the things I love about them is that they are such a genuine company and the customer comes first to them.

That breeds longevity," she says.Put Ugg boots in the category of Wellington rain boots or the all-purpose cardigan "cozy" that DKNY has offered year after year, Oprah's Glassman says. "It's totally consumer driven. Every high-end designer has done a version of Uggs in his or her own line."

He counted three pairs in his office the other day — and it's only October. "I am probably the only person in fashion who'll tell you how much they love their Uggs," he says.